Privacy Policy

1. Introduction

BioDwell, LLC ("BioDwell," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, purchase our products, or interact with our services. Please read this policy carefully. By using our website and services, you consent to the practices described herein.

2. Information We Collect

Information You Provide

We collect information that you voluntarily provide to us, including:

• Personal Information: Name, email address, phone number, and mailing/shipping address
• Payment Information: Credit card and billing information, processed securely through Stripe (we do not store your full payment card details on our servers)
• Account Information: Username, password, and account preferences
• Order Information: Products purchased, order history, and shipping details
• Communications: Messages you send to us via email, contact forms, or customer support

Information Collected Automatically

When you visit our website, we automatically collect certain information, including:

• Device Information: IP address, browser type and version, operating system
• Usage Data: Pages viewed, time spent on pages, referring URLs, click patterns
• Cookies and Similar Technologies: We use cookies, pixels, and similar tracking technologies to enhance your browsing experience and collect analytics data

3. How We Use Your Information

We use the information we collect for the following purposes:

• Transaction Processing: To process orders, payments, and deliver products
• Communications: To send order confirmations, shipping updates, and respond to inquiries
• Marketing: To send promotional emails, offers, and newsletters (opt-in only; you may unsubscribe at any time)
• Improvement: To analyze usage trends and improve our website, products, and services
• Fraud Prevention: To detect, prevent, and address fraudulent transactions and security issues
• Legal Compliance: To comply with applicable laws, regulations, and legal processes

4. How We Share Your Information

We may share your information with the following categories of service providers, solely for the purposes described in this policy:

• Payment Processing: Stripe and PayPal for secure payment transactions
• Communications: Twilio for SMS/text messaging services
• Analytics: Google Analytics and Meta Pixel for website analytics and advertising
• Shipping Carriers: USPS, UPS, FedEx, and other carriers for order delivery
• Legal Compliance: When required by law, subpoena, court order, or governmental request
• Business Transfers: In connection with any merger, acquisition, or sale of assets, your information may be transferred as part of the transaction

5. SMS/Text Messaging

BioDwell uses Twilio for SMS/text messaging services. If you opt in to receive text messages at checkout, you will receive order updates, shipping notifications, and occasional promotional messages.

• SMS consent is entirely optional and is not required to make a purchase
• This program is fully compliant with the Telephone Consumer Protection Act (TCPA)
• You may opt out at any time by replying STOP to any message
• Message and data rates may apply
• For help, reply HELP or contact us at support@biodwell.com

6. Laboratory Data Sharing

When you submit an environmental testing sample, your sample is shared with our network of certified partner laboratories for analysis. These labs include:

• Hayes Microbial Consulting
• InBio (Indoor Biotechnologies)
• NTL (National Testing Laboratories)
• Envirobiomics

All laboratory partners operate under strict confidentiality agreements and handle your samples and data in accordance with applicable regulations. Test results are reviewed by a qualified molecular microbiologist before being delivered to you.

All test results and analysis provided are for informational purposes only and do not constitute medical advice, diagnosis, or treatment.

7. Analytics

We use the following analytics services to understand how visitors interact with our website:

Google Analytics 4 (GA4)

We use Google Analytics 4 to collect anonymized data about website traffic, user behavior, and conversion events. GA4 uses cookies and similar technologies to track interactions. You can opt out of Google Analytics by installing the Google Analytics Opt-Out Browser Add-on.

Meta Pixel

We use the Meta (Facebook) Pixel to measure the effectiveness of our advertising campaigns, track conversions, and create custom audiences for targeted advertising on Meta platforms. The pixel collects data about your browsing behavior on our website. You can manage your ad preferences through your Facebook Ad Settings.

8. California Privacy Rights (CCPA)

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA):

• Right to Know: You have the right to request that we disclose what personal information we collect, use, disclose, and sell about you
• Right to Delete: You have the right to request deletion of your personal information, subject to certain exceptions
• Right to Opt-Out: You have the right to opt out of the sale of your personal information (note: we do not sell your data)
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights
• Right to Correct: You have the right to request correction of inaccurate personal information

To exercise any of these rights, please contact us at support@biodwell.com. We will respond to verifiable requests within 45 days.

9. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, comply with our legal obligations, resolve disputes, and enforce our agreements. When your information is no longer needed, we will securely delete or anonymize it in accordance with applicable law.

10. Cookies

Our website uses cookies and similar tracking technologies to enhance your experience. You may refuse cookies through your browser settings; however, doing so may limit certain functionality of our website. The types of cookies we use include:

• Essential Cookies: Required for the website to function properly
• Analytics Cookies: Used to collect information about how visitors use our website
• Marketing Cookies: Used to deliver relevant advertisements and track campaign performance

11. Data Security

We take the security of your personal information seriously and implement appropriate technical and organizational measures to protect it, including:

• Encrypted payment processing through PCI-compliant services
• SSL/TLS encryption for all data transmitted between your browser and our servers
• Access controls and authentication measures for our systems and databases

While we strive to protect your information, no method of transmission over the Internet or method of electronic storage is 100% secure. We cannot guarantee absolute security of your data.

12. Your Rights

You have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information, subject to legal obligations
• Opt-Out of Marketing: Unsubscribe from marketing emails at any time using the link in each email or by contacting us directly

13. Children's Privacy

Our website and services are not intended for individuals under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13 without parental consent, we will take steps to delete that information promptly. If you believe a child under 13 has provided us with personal information, please contact us at support@biodwell.com.

14. Third-Party Links

Our website may contain links to third-party websites, services, or applications. We are not responsible for the privacy practices or content of these third-party sites. We encourage you to review the privacy policies of any third-party site you visit before providing personal information.

15. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements. Any changes will be posted on this page with an updated effective date. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

16. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us:

• Email: support@biodwell.com
• Website: www.biodwell.com